One day, two friends sat around talking about their shared love of cooking and great ingredients. They admired the emerging food movement that embraced all things handmade from only the best ingredients. And before long, they knew they had to make something for themselves. One friend had roots in the south and knew of a renewed passion for spirits distilled with loving care. The other friend loved to bake and talked about how vanilla was under-estimated as a flavoring: that vanilla was really complex, both in taste and aroma. "This is the sort of project Ridpath Creative excels at. Not only did we build the VAIN Foods website, we started from the beginning, designing the logo, business collateral and marketing materials creating a complete and coordinated package,"
Roger Ridpath, Ridpath Creative Partners,