Failing to plan is planning to fail

Are you intent on discovering how to build and grow your inbound marketing process?

Technology has changed the way in which people do business. That means the best ways to market to consumers and businesses has changed as well. Businesses have had to adapt their marketing in order to reach 77% of Americans who use social media. Where traditionally customers were sought out via TV, cold calling, print and banner advertising, today inbound marketing attempts to reach potential customers through search engines, social media, and referrals.

 

What exactly is inbound marketing?
Inbound marketing work by attracting prospects and customers online with the objective being to encourage conversions. This is done through a series of marketing strategies and techniques. 

Inbound marketing has become the leading online marketing tool with companies now decreasing their traditional outbound marketing budget to channel more money to an inbound marketing plan. This only makes sense when you consider the fact that inbound marketing is 62% cheaper than traditional outbound marketing.

 

How to build an effective inbound marketing program

To be effective with your online marketing, you need to develop an effective inbound marketing plan that clearly details and outlines your company’s inbound marketing process. This program can be divided into three main phases for easy reference: 

  • Phase One: Discovery and Planning
  • Phase Two: Building and Implementation
  • Phase Three: Publish and Promote

So what’s included in each phase?
 

Phase One: Discovery and Planning

As I like to say, failing to plan is planning to fail. It’s like starting a business. You can’t do it without a plan in place. The same is true for your marketing campaigns. You must sit down and determine who your target market is. The more precise you are, the easier it will be to focus your marketing efforts online.  Spend time getting to know who your market is, what they like, which social media platforms they use the most, which type of marketing content will appeal to them and so forth.

 

Phase Two: Building and Implementation

Now that you have outlined your inbound marketing process, it’s time to build the resources you’ll need to launch your marketing campaigns. We’re talking about the content you’ll publish and post online, the website people will be redirected to in order to see more of what you’re offering, SEO and the technology you’re going to use to keep up with your customers.

 

Phase Three: Publish and Promote
With a solid plan in place established during phase one and materials to market designed in phase two, all that’s left is to create your website and publish the content you’ve created. Once you’ve published it, you have to promote it aggressively on the different social media platforms you identified as key for your target market.

 

Are you planning or failing?
It goes without stating that businesses that don’t establish and put in place a well-researched inbound marketing plan are planning to fail. These three phases will improve your marketing. Contact me today and lets get started.

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