Blogs are an essential element for your business website. They provide you with a platform for reaching out to current and potential customers, demonstrating your expertise in your field, and promoting your business. In fact, statistics suggest that nearly three-quarters of businesses feel their business blog is critical to their content marketing program.
However, you have to know how to write, post, and distribute your business blog in order for it to benefit your business. Here are five vital tips that can help you do it right.
Mix Evergreen with Newsy Business Blogs
Most experts agree that evergreen content can help your business blog rank high in search engines because - as its name implies - it maintains its usefulness season after season. However, even evergreen content can hav limits for business.
As business technology, methods, and systems change over time, evergreen content can become obsolete. Therefore, developing a mix of business blogs that include evergreen as well as newsy content enables you to reach out to a diverse audience.
Newsy content is high-impact, high-profile content based upon high-traffic current events. Although it may have a limited shelf life, it can give your blog a quick boost of attention.
Put a Unique Spin on Business Blog Topics
One of the most difficult parts of writing a business blog is finding the right topic. Ideally, you should find a new and unique subject with few online posts in order to help increase the likelihood that readers will notice your business blog more.
However, it's not easy to find a topic that hasn't been written about excessively. That doesn't mean you need to shy away from well-used topics. It does mean you need to select those that fit your business well and those that you can find a way to put a unique spin on them.
The internet offers plenty of tools to help you develop the best topics for your business blog. There are a number of free topic generators such as HubSpot and Buzzsumo. Additionally, generate ideas by reading current posts and putting a different point of view on the topic.
Select Business Blog Topics Readers Find Interesting
Obviously, choosing a topic requires you to find something that readers have an interest in reading. This requires you to know your audience.
Begin by understanding them demographically. This includes gender, age, location, and income. Next, consider what they want. Since they're visiting your website or following you on social media, you're offering them something of interest. Ask yourself how you can capitalize on this.
Finally, choose topics that are relevant to your business and your audience. For instance, if you sell jewelry, that's what your customers want to read about. Don't go off on a tangent. It will only cause confusion and potentially lose followers.
Make Business Blogs Consistent
Consistency is the most important aspect of any business blog. It includes the quality of your writing, the voice you choose, and the frequency of your blog posts.
There's no dispute that quality writing fosters more readers. Consistently give your audience well written, well-researched business blogs that are insightful, easy to read, and free of spam and you'll win them over every time.
The voice of your business blog is its personality. It's your writing style. It can be fresh and reader friendly or it can be stiff and technical. It depends on your audience and the blog topic. Just make sure that you present your audience with a unified voice.
Finally, publishing your business blog on a regular basis helps build loyalty. Whether you publish multiple times daily or only once a week, if readers know when they can expect new content, they will keep coming back.
Write Business Blogs of Different Lengths
There are numerous opinions on this topic. In fact, some marketing experts suggest the best length for a blog is around 1,500 words. However, there's much to be said about varying the length of your blog posts.
First, not all topics you choose will require a lengthy explanation. Since the hallmark of a great business blog is covering your subject thoroughly without becoming repetitive, the length will naturally vary. It's better to write a combination of business blogs: some that are short and to the point along with the occasional in-depth post.
Another factor to keep in mind when it comes to post length is the shrinking attention span of the average reader. The latest statistics still suggest that eight seconds is tops. That means you have to grab their attention quickly, especially when it comes to long posts. Sometimes providing shorter posts are the way to go.
Finally, the statistics that support longer blogs, according to data from Orbit Media Studios, suggest that if search engine traffic is your goal, longer is better. However, it all comes down to quality. If your business blog doesn't offer readers something worthwhile, the length really won't matter at all.
Learning to create a great business blog - one that attracts readers (a.k.a. customers) - takes time and effort. Follow these five tips, and you'll find business blogging success.