Your corporate portraits need to convey the personality of your brand. See how Roger Ridpath and Ridpath Creative helped the KC Chamber of Commerce convey their brand personality with the common “About Us” staff page portraits.
Professional portraits are an important aspect of any business’s public relations profile.
Having a professional image of your employees is a great way to convey your brand personality. That’s why it’s imperative that the way they are photographed matches the style and personality of your business.
I recently had the pleasure of taking headshots for the KC Chamber of Commerce. I’ve been working with the KC Chamber for over 20 years, and I know their personality. They are professional and authentic. The chamber and I chose to shoot employees in the authentic KC Chamber work environment. Each shot was professionally styled for consistency, but each employee appeared natural, professional, and authentic in a unique Chamber office environment. Check out the resulting business professional protraits.
Benefits of this approach include:
- Consistency without looking staged or stuffy
- Employees are more relaxed, allowing their personalities to be captured
- Less time lost in the workplace, there is no time lost in traveling to a studio
Taking headshots in a natural office environment is a great option, especially if some of your employees naturally dread getting their picture taken. A professional photographer should also tie in elements of consistency with each shot, so they can be used together or separately.
For more information, or to schedule headshots, contact me at firstname.lastname@example.org.