80% of customers say that the authenticity of content is the most influential factor in their decision to engage with a brand. Customer engagement is one of the most important elements of marketing. Taking the time to create engaging content can set your company apart from the competition. A key element in your engagement message is its mood and visual theme.
Tips for Creating Engaging Content
- Be Authentic
Consumers will pay attention to things that you may not even notice. Images, photos even mission statements. Limit the number of stock photos and give your audience a flavor of who you are as a company. Consider using real employee images, office space and products when you reach out to your target.
- Tell Stories
Stories make your content memorable. One of the most effective channels for story-telling is using video. Videos can also be repurposed for use on your website or social media.
I recently helped MCH Strategic Data tell their story in a meaningful way through the use of video and print. MCH received a 43% response rate by telling their story. I’d like to create cost-effective, engaging content for your business. Let’s connect soon.