Marketers talk about needing an elevator pitch. How would you describe your company in 3-5 seconds? This sounds easy enough to create, right? But the reality is, it’s one of the most difficult statements to get right. Why? Because it forces you to think about your vital message. What is that one, simple vital message you want a perfect stranger to remember about your company? For reference my Ridpath Creative elevator pitch is We create imaginative stories that make you look good at a sensible price.
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