What Are Brand Advocates and Why Do They Matter?

One of the most effective ways to properly market your company is through brand advocacy. Here is a closer look at what brand advocates are and how to turn your existing customers into them. 

What Are Brand Advocates?

Brand advocates are exactly what their name implies — they advocate your brand, engaging other people by telling them the many reasons they believe your company is worth buying products and services from. Ultimately, you want to convert your customers into brand advocates, meaning they help market your business for you. Customers can be brand advocates for your company in a variety of ways, including through traditional print and online methods. Take for example a customer leaves a positive review for your company on your blog; this is online brand advocacy. It is important to note, however, that a true brand advocate is commissioned to market your brand in some form of fashion without receiving compensation. 

What Does Brand Advocacy Need to Include?

When you acquire brand advocates for your company, you need to make sure they are advocating your brand in a positive light, using today's technology to portray the professional side of your business. This means that corporate photography and professional web design will be of the utmost value within brand advocacy marketing plans. Here are three ways to turn customers into brand advocates:

• Offer loyalty programs
• Offer referral programs
• Ask for feedback

You can also team up with professional companies that specialize in brand advocacy. These companies can tailor a variety of solutions to meet your brand advocacy needs.

The Takeaway

Your goal is to provide potential customers with a fresh look at your company; this can be through customer reviews that are accompanied by professionally-created graphics and photography created by Ridpath Creative. And if your business website needs brand advocate engagement updates, take advantage of our Drupal web development resulting in a professional company website. Ridpath Creative has been in business since 2002 and is located in Kansas City, Missouri. Contact us today to see how we can help you with the success of your business.