Video Marketing Builds Trust With Consumers

Customers not only make buying decisions based on product benefits, but they buy from businesses that they trust.  Video marketing is one way to build trust with consumers.  In fact, according to Aberdeen, video marketers get 66% more qualified leads per year than those that don’t use videos.  And this increase in lead quality stems from the education that consumers get from watching videos about your product or your brand.  If you’re not using video in your marketing campaigns, you should be!

Quality Matters
Hiring people who have the expertise and experience to turn out a quality product will give you the professional results your brand needs. While it may be true that anyone can make a video, as evidenced by the number of cat videos on Facebook and YouTube, not everyone can make a quality video.  Using a professional will ultimately save you time, money and hassle in the long run.

Brand Image Matters
When building trust, your brand image matters.  You want your video to be set apart from novice videos. A professional videographer will use the right lighting, ensure that the script matches your audio and video, and make every shot create that emotional connection with your audience.  

Storytelling Matters
Telling a great story about your brand is priceless.  It’s the most important success factor in video marketing.  The way we tell stories has changed over the years, and engaging with a professional videographer will help you tell your story using the latest techniques and trends.  

If your business wants a fresh perspective on how to use video to engage with your audience, build trust and drive incremental quality leads, contact me today at roger@ridpathcreative.com.