Refreshing Your Website? 5 Things to Think About

Your website is one of your biggest marketing platforms. It serves as a first impression and provides valuable information to consumers relating to the products and services you are selling. It is also a place you can engage with consumers through a blog. Even the best of websites, though, need to be refreshed from time to time. Let's take a gander at the five best ways to refresh your site and expand your brand awareness. 

Tip #1: Knowing How to Make a WebsiteThe first step in giving your website a makeover is making sure it boasts a responsive web design. This means your site can be viewed on different devices. Drupal web development is an excellent web design tool that automatically ensures your site is responsive. This website maker provides you with an assortment of Drupal theming schemes to choose from, easily complementing whatever brand you are promoting.

Tip #2: Outsource the Job to a ProfessionalThere are tons of free-to-use website makers that are easy to use. The truth is, though, unless you are savvy in website design, it is usually best to outsource design activities to a professional. From UX design to UI design, a professional website maker can ensure your site is user-friendly and easy to navigate.

Tip #3: Update Your GraphicsThe graphics you had created several years ago might be looking as tired at a couple of wedding crashers on a Sunday morning. Outdated or overused images and graphics are why you need to have a professional graphic artist create new photos and graphics for you. Fortunately, these graphics can come from other marketing efforts you are actively engaged in. It's time to get rid of stock photos and replace them with photography that shows off your business in a professional manner.

Tip #4: Keep Adding New ContentYou can never have too much content. You want to create a website and blog with the intention of posting to it at least once or twice a week. If you can manage to outsource content creation and post to it regularly, this is even better. Just make sure that with each posting you are making that you are providing engaging information.

Tip #5: SEO Is King ... When Integrated NaturallyAny professional web developer that keeps up with the latest ranking trends understands that SEO is vital to a website's success. With this in mind, you need to make sure both the new and old content posted on your site incorporates SEO tactics. You want keywords that are relevant to your company to be integrated naturally, and more importantly, you want to avoid keyword stuffing.

The TakeawayWhether you are a business operating in Kansas City, Missouri looking to redo your website or a company based out of Lexington, Kentucky looking to develop a new and fresh site, Ridpath Creative can customize a web development package to meet your exact needs.