Background:
Uncle D's Smokehouse Catering is a family owned and operated business. They have been perfecting the art of barbeque for the last 30 years, and are known for being one of the pioneers in barbeque contests.
A specialty of Uncle D's is their unique barbecue sauce. It was developed 30 years ago and is an old favorite for many local customers.
Giving into pressure, Uncle D's decided to grow and expand their family business. What did this mean? This meant that Uncle D's needed help in promoting their great taste. They also needed a simple means to sell their sauces and services.
Insight:
Recognizing that having a superior product is only half the battle when trying to grow a business, Uncle D's engaged Ridpath Creative Partners for help in promotion and distribution. Creating a presence on the Web was a must. The Web is a viable medium for ecommerce distribution and sales, advertising and public awareness.
Actions:
The first thing Ridpath Creative Partners did was to help develop the Uncle D's brand. With this, resulted in a new logo, look and feel and brand guidelines. From the sauce label to the Web, Ridpath Creative Partners created a unified look and feel that captured the essence of the Uncle D's band nature.
After the identity was developed and established, Ridpath Creative Partners developed a fully functional ecommerce Web site. Customers can go online to view and order sauces and catering services.
In addition to site development, Ridpath Creative Partners implemented search engine optimization for uncle-d.com. Organic search, along with paid search, is becoming a very popular way to promote products, goods and services.
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