Project overview
Introducing prospects to Herzog’s products and core services
The railroad services overview brochure was designed to introduce Herzog’s maintenance of way equipment and services to key railroad customers. The brochure extended Herzog’s brand reach and also served as a valuable leave-behind for trade show prospects to take with them.
Execution
Comprehensive and ready to add to a marketing library
Developed in six weeks, this 16-page illustrated full-color brochure comprehensively covers Herzog’s core MOW services. The production required locating, processing, and organizing photographs from various sources to create a cohesive presentation. The finished design follows company branding guidelines and complements a video featuring the same equipment and services. Both items will be used in conjunction with other marketing materials.
Results
Project Results Content
Prospective customers attending a tradeshow were able to take a brochure to get a comprehensive, detailed overview of Herzog’s MOW services.